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Growth strategies
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By channel:
- bank
- partner retail
- new customers
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Critical
Growth Factors
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- Credit risk
- Cost of acquisition
- Distribution structure
- Expansion Capacity
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The sales process
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- The "backstage" of the process
- Building a solid database of prospects
- Adding intelligence to reduce costs
- Risk policies
- Size of samples for direct marketing tests
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Campaign management
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- Planning, optimization and forecast of results
- Investments to develop models to leverage sale
- Capacity planning
- Offer strategy
- How to manage offers with different products
- Control Groups
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Main indicators
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- Benchmarking
- Building MIS to manage saleschannels
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